SWOT Analysis of Wal Mart and Carrefour in China Essay

SWOT Analysis of Wal Mart and Carrefour in China - Essay Example Also, being a globally renowned company, the company can face a number of issues politically as well as other external factors. The company also faces high levels of cost competition across the country. Carrefour is one of the worlds second largest and the largest retailer in Europe. The company has been in the Chinese markets for the past few years and has opened as many as ten stores in China at the end of 2010. The main strengths of the company here include its strong global brand name and brand image. Also, the company’s strong experience and knowledge of the industry provides it with an upper hand. Also, since Carrefour has been in China since 1995, the company has strong suppliers and strong contacts within the country. The weaknesses of the company, however, include lack of strong and well-integrated systems within the country. Carrefour uses the strategy of adopting the country as many small markets instead of one large market. This leads to a lack of a strong integrat ed system for the company. In terms of the opportunities, Carrefour has a strong opportunity to enter into the development of small stores across the country as well as to use their strong relations with the suppliers to expand its business and increase the number of stores, considering the size of the Chinese markets (Carrefour). Finally, in terms of the threats, it is clear that the company also faces high levels of threats from other competitors like Wal Mart and also the small local retailers.