Reckitt Benckiser entering a new (Non-EU) market

Reckitt Benckiser entering a new (Non-EU) market The company manufactures household, personal and consumer healthcare products. Such as Dettol anti-septic, Veet, Strepsils, Airwick, Vanish etc. In 1823, Johann A. Benckiser founded Benckiser chemical industry. Later in 1940, the company was rented by Issac Reckitt. He also bought a starch mill in Hull and diversified into household products renowned for starch washing blue and black lead for shoe polishing. Since 1913 till 2009, RB has come across through diversification and joint venturing in Australia and USA. RBs mission and objectives. The mission of RB highlights both purpose and its value. Which include- To delivers better solutions in household, health and personal care to consumers. To do constant innovation. Deliver fast-acting solutions that help make life easier. The objectives of RB is to generate growth by expanding globally and produce powerful and durable brands. RBs marketing characteristics. Reckitt Benckisers marketing flair is for the consumer. Each product has its own portfolio. The key role for marketing in global is the priority to 19 branded products. RB is consistantly developing and delivering the innovated pipelines and maximising international brand equality. RBs three main strategic pillars of marketing are: innovation, brand equity and developing products for global use. RB has become NO.1 amongst the market competition in the UK. And is continuously backing up its core brands. RB is operating over 60 countries and sells its brand across worldwide. RBs brands are divided into 6 categories: surface care, e.g: Cillit Bang,Harpic,Woolite, Amphyl. fabric care, e.g: Vanish, Calgon. dishwashing, e.g: Finish, Electrasol, Fairy. home care, e.g: Lysol, Air Wick. health and personal care, e.g: Dettol, Clearasil, Veet, Scholl, Nurofen, Gaviscon, Strepsils, Bonjela, Aerogard, Mucinex, Mortein. food. e.g: Kit Kat, Red hot, Butter original. RBS Sale Performance. RB performed beyond its expectations even in the critical economic climate in 2009. In 2000,the companys net revenue doubled and quadrupled market capitalisation. The shareholders recieved approx. 200% against a market average of 22% over the past 5 years. RB is one of the league in terms of its production innovation. The company gained almost 40% of revenue through its innovations during the last 3 years. RB is consistently working on its margins and looking forward to manage its costs. And targets to turn an average sales growth of 7% into 17% profit over the next 5 years. RBs future success relies on the commercial drive, and ambition of its employees. RBs major competitors in the UK are Procter and Gamble (PG), which holds the revenue of $79bn for the year 2009. And Unilever, with revenue of $41bn in 2008. In 2008, despite pricing pressure and raw material price inflation, RB has balanced its revenue growth by reducing costs that helped in rise in its operating margins by 0.8% to 23.4%. The company re-invented its container for Vanish brand to use 70% less plastic than original big tub. Marketing goals objectives. To expand. To promote its powerful brands worldwide. To achieve global market leadership. Market Penetration and Market Expansion. Achieving High Gross Margins. New Product Development and Entrepreneurship. International Market planning. Market research is a vital to decision making process in marketing plan. The research include the best opportunities for investment in the market. The political, financial, cultural, legal and regulatory, competitors, consumers need to be taken into account that effects the business. Due to a lot of competition in UK and in order to gain maximum profit, RB has intentions to promote its 19 powerful brands to international market. Internal External analysis of RB. The internal analysis defines the key features of the company. The areas in consideration to analyze are: Resource capabilities, Configuration and coordination of activities, Company performance, Structure of company and characteristics of its culture. The figure describes; Stars as RBs products which have the high share in the growing market. When the market slows down, these products become the cash flows. And when the market shares are lost and it stops growing, they become Dogs. Cash cows are the products of high market share in low growing market. These products usually defend Reckitt Benckisers competitors. Dogs define the products of low market share in low growing market. These products are usually not profitable. Question Marks are the dilemma creating products. If market shares stays continues low, these products becomes Dogs. External Analysis: It normally relates to the opportunity and threats existing in environment. The areas to analyse that effects the company are: Customers, Competitors, Culture and company performance, Market size and growth, Environment in which the company operates. Political Factors. As every government have its own business policies in the country of origin. This factor follows the formal and informal regulations influencing the business. The political issues can rise in the form of trade restriction, employment, tariffs and political stability. Hence, Reckitt Benckisers business can be influenced by the fast growing consumer goods. Economical Factors. This relates to the nature of the economic system in the particular country. Capital market is the key factor to be considered. Social Factors. The environment relates to the value system of society determined by its nation. Social factors consist of the costs, customs, structures, heritage, wealth and income as well as the labour mobility. Therefore, the nature of goods to be produced depends upon the demand of the people. A code of conduct is needed to be followed in the business. Technological Factors. This is a major factor that influence on business. Technology determines the quality of goods to be produced. It can also affects in terms of investment Since there are many factors that effects the business both internally and externally, therefore, it is essential for a company to continue cope with the market challenges by innovating new brand and products. SWOT factors. Strength. The Strength of the branded products are; (e.g. of Clearasil, Strepsils, Kit Kat, Bonjela), Clearasil is good for all skin types, it is a unique face wash designed to combat bacteria. Strepsils is a best treatment to help prevent sore throat, this product is without any side effects. Kit Kat chocolate is famous amongst all, and usually targets to children. Bonjela is best to prevent mouth ulcers and comes in different flavours that attract all. Also there is one suitable for babys teething problems. Weakness. Sometimes these products are not perceived as an everyday use. Some people might not like taste or smell. Shape not user-friendly. Opportunity and threats. According to RBs competitive analysis, there is a wide range of opportunities which will help the new products capitalize a greater market share. The products ability to gain real consumer insight and to develop products and variants according to the consumers needs. These opportunities are focused by professionals of sales and marketing, research, development, supply chain and the experts of information services and human resources. The threat to RB is that the other main players in the antibacterial category have positioned their brands for everyday use against bacteria. Pricing and other competitive strategies have also been taken over by the development of information technology. The pricing strategy of the consumer goods manufacturing company can affect the supply and demand of products. Justification. Reckitt Benckiser is moving fast in a challenging working culture. The company has intentions to go global. RB is focusing on innovation in order to compete with the local market. As UK is recovering from economical crises, there is a good opportunity for Reckitt Benckiser to expand its business into an International Market to raise its profits. Marketing strategy. RBs Market Penetration tells about the existing markets and existing products. That means the company sells the existing products to its existing customers. Market development tells about the new market and existing products. That means RB markets its existing product range in a new market. Product development tells about the existing markets and new products. This means a new product to be marketed to RBs existing customers. Business Diversification tell about the new markets and new products. This is where RB market completely new products to new customers. RBs strategy is to obtain a highly focused portfolio concentrating on its 19 most profitable brands. The marketing stragety of RB is; Competition: RB is consistently focusing to deliver the fast growth in the sector. Expansion: This is RBs consistent and highly successful strategy. The company focuses on markets with its growth potential. For example, by investing in the relatively new Automatic Dishwashing category rather than in the congested Laundry Detergent category. Instead of investing in generic households products the company also focuses in the fast growth demand of skincare. Market analysis in general. In generally, the market analysis for the chain of RBs products is: Location which include all Suburban, urban, small, big and developing countries. Demographics. All male, female, children, old aged from birth to lifetime. All people who care for their well being and household. Market entry strategy. There are various strategies to enter into a new market. For example; by growing trading blocks, Counter trading, Piggy backing and Barter. Counter trading: In this method, a person agrees to buy goods on a commitment that the seller also buys his products in return of time, finance or balance of compensation of products. Barter: In this method direct exchange of goods is occurred for another. Piggy backing: In this method, the organisation with less exporting skill uses the services of the skilled exporter. For example: The fertilizer manufacturers of Zimbabwe could piggyback with the South Africa who both import potassium from outside their countries. Methods for new market entry (based on mission and philosophy of the company). The methods to enter into a new market are as followed; Partnership/ Joint Venture, In joint venture two or more investors share ownership and control over a firm operations. The advantages of Joint ventures are; Foreign partner has the vast knowledge about the market in his country. Joint financial strength is established between the partners. They also have disadvantages: Partners may not sometime negotiate. The recovery of capital can become impossible. To license, Licensing is the method of foreign operation where a firm in one country agrees to permit a company in another country to use the manufacturing and processing provided by the licensor. For example: United Bottlers in Zimbabwe have the licence to make Coke. The licensing cost is signing the agreement and policing the implementation. The disadvantages are: There is a limited form of participation e.g. in length of agreement or specific product manufacturing. Direct/Indirect investment. Direct investment includes- Government, distributors and agents. The advantage of direct investment is that it is the direct means of entry. And also it is the source of supply for the third country. The disadvantages are that the partners may lack the management skills. Also there could be different views of opinions amongst the partners. Indirect investment includes- Counter trade, export management or a trading company. By indirect investment, the investor is not directly associated with the profit and loss of the firm on which the money is usually spent. Brief profile of chosen market. Peru: Peru is known as a private sector market based driven economy, in which government expenditure including consumption and transfer payments are low. The market oriented reforms and privatizations are carried out during 1990s and in 2001 the country has promoted trade and investment. Since 1993, the foreign investors have been allowed for investment in all economic sectors. Finance, supportive government regulation and market opportunities are available in Peru. Alternative entry method. The alternative method to enter into foreign market is by expansion of product line or geographically. More the product line or the geographic area is expanded the greater is the managerial complexity. But usually this process requires high margins of investment. And can become risky due to lack of knowledge of the new market. Another way is of exporting. Exporting manufacturing goods is less risky and gives opportunity to get to know about the foreign markets. Also reduces the potential risks of operations. The disadvantage is mainly that buyers in the desired foreign country are usually very careful as they perceive transport, currency, quality and quantity problems. Exporting and Why I have chosen this entry method? I have chosen export method because it is relatively low of cost to enter international market. The organization can also build economies of scale and expand its profits. Implementation on carrying out the project. The project is implemented by considering 4Ps, 1.Product. Selling chain of 19 branded products of Reckitt Benckiser. Consisting household, health and personal care and food. Product mix. The 5 products that are ideal for product mix for consumer needs are: Clearasil, Dettol, Fairy, Gaviscon and Mortein. Product Life Cycle. The products to be export are the rapidly growing consumer products. Therefore their average life cycle is 30 days to 2 years. 2. Positioning. Reckit Benckiser has intentions to position against its competitor. In relation to product attribute. The primary positioning of the products for example Clearasil is that it is the no.1 antibacterial face wash suitable for family. It has the ingredients that its competitors do not have. 3. Pricing. The products are priced at premium to its competitors. There will be discount and allowances for the employees. The shipping cost is also to be considered. 4. Promotion / Distribution. The company should sell the products to the appointed distributors and sub distributors who are responsible for further to deal with the wholesalers or retailers in the chosen country. But it is also known that RB has a facility of intensive distribution methods for products all over the geographical area. The company provides direct delivery to key accounts i.e. USC, METRO AND MAKRO. Each channel has a coverage to supermarkets, general stores etc even in the rural areas. Marketing budget of the company. The current marketing budget of RB allocated to the brand selling is 20% of total net revenue. Gantt Chart. GANTT CHART BY AMAL KHAN. EXPORTING RECKITT BENCKISER PRODUCTS IN PERU. Task Date Date Date Date Date Date Date 15/10/2010 17/10/2010 18/10/2010 21/10/2010 27/10/2010 16/11/2010 17/11/2010 Planning Market- Research. Manufact- uring prod- ucts. Finding establish- ing links in foreign. Negotiation. Packaging. Distribution Transp- ortation.

The Character of Willy Loman in Arthur Millers Death of a Salesman Ess

The Character of Willy Loman in Arthur Miller's Death of a Salesman Willy Loman, the main character in Death of a Salesman is a complex tragic character.   He is a man struggling to hold onto the little dignity he has left in a changing society.   While society may have caused some of his misfortune, Willy must be held responsible for his poor judgment, disloyalty and foolish pride. Willy Loman is a firm believer in the "American Dream:" the notion that any man can rise from humble beginnings to greatness.   His particular slant on this ideal is that a man succeeds by selling his charisma, that to be well liked is the most important asset a man can have.   He made a living at this for 30 years, but as he enters the reclining years of his life, people have stopped smiling back and he can no longer sell the firm's goods to support himself.   His ambition was one of greatness, to work hard and to be a member of the firm; and if he could not succeed in this respect, that he should at least be well-liked and be able to sell until the day of his death:   When his friends would flock from all over the country to pay their respects. Willy's main flaw is his foolish pride, this it what makes him a tragic hero.   Yet there are many facets to his personality that contribute to the state he and the family are in during the play.   His upbringing of the boys is one major issue, he raised them with the notion that if one is well-liked, he need not worry about qualifications, he believed that if his boys were popular they would come out on top.   Sadly, he doesn't realize that the only way an ordinary person can get rich is through work (represented by Bernard) or through luck and good timing (Ben), and Willy missed the boat when it came to ... ...   Willy says to Charlie:   "Funny you know?   After all the highways, and the trains, and the appointments, and the years, you end up worth more dead than alive.3"   This statement is a sad reflection on the state of mind that Willy is in due the unfortunate combination of his ideals and the change which has occurred in his society. Willy is a multi-faceted character which Miller has portrayed a deep problem with sociological and psychological causes and done so with disturbing reality.   In another time or another place Willy might have been successful and kept his Sanity, but as he grew up, society's values changed and he was left out in the cold.   His foolish pride, bad judgment and his disloyalty are also at fault for his tragic end and the fact that he did not die the death of a salesman. Notes 1 Death of a Salesman page 100 2 page 79 3 page 73

Dracula Essay -- essays research papers

Bram Stoker’s Dracula Lords of the darkness, Darkling Dancers, Nosferatu, Vrikolakas. And the list goes on like this. The vampire concept is thought by the most to be a myth that has crept into almost every culture. It has influenced many writers to write novels on them and many directors to shoot films on. Vampire myths go back way into the times of first recorded history. Many different legends are known about them varying from the Chinese belief of the glowing red eyed monsters with green or pink hair to the Greek Lamia who has the upper body of a woman and the lower body of a winged serpent and the Japanese belief in the vampire foxes. The most commonly known legend which is widely used in filming is the blood drinking man who can transform into a bat or mist, wearing a black cape with a suit and with fangs in his mouth. This significant type is the one that is been explained widely in the eastern European myths. This vampire preys on human victims which are chosen at random by biting and sucking bloo d from the veins in the side of the neck at night time. The prey also becomes a vampire and joins the world of the undead. These specific vampires are the ones who cannot stand the sunlight which will burn them and they usually sleep in a coffin during the daytime. It is believed that these vampires are most active during full moon. They are immortal and they can only be killed if a wooden stake is run through the heart or when they are beheaded. In the year of 1879 an Irish writer, Bram Stoker, unheard with his previous novels and short stories gets inspired on this and writes the most famous books of all times. Here we are at the close of 1998, looking back and seeing the over two hundred theatrical performances and movies made on it. What’s more is that it is the second best seller book after The Bible in Western communities. This cult figure created by the crazy Irishman has effected us in our actions or emotions in some way. Crudely every single person on earth must have heard his name. But why? Looking onto the novel, there is a perfect gothic look presented to us with its every aspect. Infact every single concept covered comes deep from mythology. It talks about blood and fire, death and love, good and bad, fantasy and magic. And the Count; who sometimes happens to be an atrocital monster, a romantic lover†¦ No doubt, these make the novel even... ...e. These women are both Dracula’s lovers and daughters. And this is an example of Freud’s Odysseia Complex which is the base of Sophokles’s Odysseus tale. In Dracula’s character we also see signs of fascism. At the very beginning of the story when he and Jonathan are having dinner, he gets angry with Jonathan because what he speaks about disturbs his thoughts on his background and he pulls his sword out. In addition, he is always in a fascist approach to the Turks and the Gipsies. With these aspects of his, Dracula follows a political opinion and with his style and manner reminds us of the Nazis. Keeping all of these in mind we can see why the story of Dracula is so attractive to us. The Dracula character being a cult figure is because of the fact that his character carries the sins and the emotions of the 20th century: killing, rape, incest, fascism†¦ On the other hand, despite all these Dracula did not forget his true love. Maybe everyone of us finds his/her darkness in the Count and that’s why many people sympathise with him. Whatever it is, the truth is that in the end Count Dracula dies but in real world he has promoted to immortality as a heroic and charismatic character.

Critique Of Pure Reason Essay

Immanuel Kant published his book the Critique of Pure reason in 1781; it could be noted that he used old fashioned and theological words in writing this particular book. According to most of the readers, his book was a difficult book because it was full of complicated terminologies however, because of the fact that the informations presented there are all beneficial, the said reading material has been one of the most sough after reading by several professors of philosophy and reasoning subjects. Kant had written the Prolegomena to Any Future Metaphysics after two years so that his readers will fully understand his book the Critique of Pure Reason because of its preempted complication as thought by the readers. Prolegomena is much shorter and much approachable when it comes to the style of writing compared to the Critique of Pure Reason. The author’s aim in writing the Prolegomena is to be able to specify the limit as well as the scope of the Critique of Pure Reason book. About the Book Kant’s philosophical method is under transcendental idealism, this is a philosophy, which is concerned with the priori, or intuitive basis of knowledge is through experience or in other words his philosophical method is mystical or supernatural. In the critique of pure Reason, Kant made an effort to create a science of metaphysics, mathematics, and even Physics. Summary and Content This book primarily talks about the different kinds of philosophy, different meanings, and brief definitions to the principle of science that leads to a brief argumentation of the authors’ theory and perspective. The major role of pure reason is to explore the power, and to study the limits of reason, this will leads to the extensive examining of the various activities of the mind. There are many activities considered in the article, some of it are the brief explanation about the study that the mind can receive information, which is not provided by the senses, and also that the mind can usually arrange sensory experience. The foundation of knowledge is very huge it can create various ideas that can be beneficial in part of philosophical theory; to easily understand the theories and perceptions given by Kant some of his examples regarding to his subject was given greater explanation. But Kant wanted to transform nature of reality and including the relationship between mind and matter into science thus in this situation it really awakes the power of speculation. Critique and Analysis In greater thinking by exercising and exploring knowledgeable things it always created critical criticism but in the same time developing its substance regarding to the philosophy and science, this will introduced different meaning as well as understanding to the society. The process of writing of Kant primarily made this notion possible to occur. Reference: Immanuel Kant. (1999). Critique of Pure Reason. Cambridge University Press.

Sustainable Quebec

In a world in which we ar al ship itinerary depleting our natural re stems tho and further every(prenominal) day, countries pauperization to cave in ways in which they contribute heavily reduce, or eliminate, their dependence on these limited resources. Studies register that the worlds supply of conventional oil exit only last an some other 42 to 93 years we need to develop plans to eliminate our dependence on this dodo fuel before we run out. In order to save this task, a region needs to find ways to name, harvest, or discover new sources of energy that can be utilized to military force our communities. along with using new technology to throw new sources of energy, we in addition need to pass pissing towards cutting mainstay on flow rate energy usage. whiz great way to figure out such a plan is to feeling at cities that are already on their way to accomplishing this task. One such urban center is Quebec, Canada.Quebec, Canada is the 7th largest metropolis in Canada. Its population as of 2006 is 715,515 resident physicians. Its determined respectable over 500 miles spousal relationship of sore York City. Quebec is one of the most(prenominal) sustainable countries in tot everyy of North America. This is in the main due to one of its largest companies Hydro-Quebec. Hydro-Quebec is an electric automobile come with that primarily relies on hydropower to give its energy. It has managed to accomplish an amazing feat by trim its dependence on dodo fuels. Hydro-Quebec is a big believer in environmental sustainability. They take in considered either aspects involved, including air timberland, body of water quality, vegetation control, bio-diversity, eliminating contamination, improving the quality of life, managing electric and magnetic fields, managing nuclear power, using resources wisely, overseeing environmental initiatives, and ensuring environmental acceptability, all while mum striving to be as fissiparous as possible fr om the use of fossil fuels. I will be talk of the town about just a a few(prenominal) of these in order to convey their efforts and lettering to the environment.Hydro-Quebec has accomplished something remarkable. Quebecs main source of power is hydro-power making up a wallop 94% of its total energy supply. however 4% of Quebec is powered by oil, 1.8% by nuclear power, and 0.2% is powered by other means of energy. This is simply amazing as hydro-power is a completely renewable source of energy. The way that water is used to create electricity is a very candid process. Hydro-Quebec has made good use of some of its surrounding rivers. Turbines are placed along these rivers which use the constant flow of the water to turn them. The turbines are hooked up to a gear system which by dint of the turning of these turbines create energy which is wherefore fed into the power grid and delivered back to businesses and households. One may think that this would create eyesores at all of Q uebecs rivers, but in all actuality Hydro-Quebec only uses 2% of all of Quebecs rivers in order to produce this electricity. in a flash that you know how Hydro-Quebec creates its energy, lets look at how it ensures sustainability. descent quality is one of the biggest issues when it comes to sustainability. Almost every form of power generation emits putting surface house gases (GHG). These gases destroy our air quality and contribute to destruction of the Ozone layer, and an increase to world(prenominal) temperatures worldwide. By using hydro-power, Hydro-Quebec has cut their GHG emissions by a great deal. Every resident of Quebec produces one-half the GHG emissions of the average Canadian citizen, and one-sixth of Albertas citizens.When comparing Hydro-Quebecs atmospheric emissions to that of its neighboring systems (New England, NY State, Ontario, and New Brunswick) it is drastically lower. Using the measurement of lashings per terawatt hours, Hydro-Quebec emits 16,104 of car bon dioxide (CO2) compared to the neighboring system with 366,660. When it comes to sulphur dioxide (SO2), Hydro-Quebec emits 75, with the neighboring system emitting 1,271. And finally for nitrogen oxides (NOx), Hydro-Quebec emits, 29 compared to the systems, 455. These results clearly speak for themselves and learn Hydro-Quebecs dedication to promoting high air quality. some other very important aspect of achieving sustainability is bio-diversity. With the use of natural rivers and streams there is obviously the gamble of affecting aquatic wildlife. Hydro-Quebec has made daring efforts to ensure minimal stupor on these plants and animals. To operate their company Hydro-Quebec must get dams, generation stations, power lines, and substations, and in doing so wildlife protection must be considered. This is wherefore Hydro-Quebec has taken measures to build and maintain their facilities in a way that has the least impact on fauna, flora and habitats. They alike put out out i nitiatives to preserve biodiversity on their properties. item examples include creating solutions to benefit the following animals denudate Eagle, Brook Trout, Eels, Lake Sturgeon, Mayapple, Shad, and Water Fowl. By protecting, and promoting the development of these animals, Hydro-Quebec is playing a major break dance in increasing its citys bio-diversity, and getting just one step closer to a in fully sustainable city.Now that we experience discussed how Hydro-Quebec is leading the way in Quebec to sustainability, we need to look at what the rest of the city is doing. Quebecs government as a only is also doing their part to ensure the succeeder of their future. Plans are in the works with Transportation-Quebec to remediate all public means of raptus while ensuring public safety and convenience. Quebec has also partnered with the World Tourism Organization (WTO) to progress eco-tourism amongst its visitors. Along with their transportation industry, Loto-Quebec (Quebecs lot tery program) is also doing their social part of having sustainability plans in place. in that location are many more companies, and organizations deep down Quebec that contribute to their sustainability, however I would have to go on for days in order to touch bases on all of them.It is rather apparent that Quebec has sustainability high in their priorities. Between running a full scale hydro-powered electric plant, and through organizing legion(predicate) projects with every aspect of Quebecs government and businesses, as a city, they are one of the most sustainable in North America. Considering all their results and performance, other cities looking to further their sustainability, should look to Quebec for ideas, guidance, and motivation.

Joy Ride

Michelle Cronin Professor Radford English 101 8 October 2012 Begging for an Escape Joy Ride is a unforesightful business relationship written by Richard Russo. It features a boy, sewer Dern, and his bring forth, who both long for an pull back a focusing from their lives at the time. This story follows the theme that one key look the human condition is the search for an elude. At most point in life, most humans handle to mail their past and present state of living. at that place may be many motivating factors cigargont this. However, most attempt to incline for one of threesome main reasons.These include using an flight as a means of finding trustondom, an tend to facilitate a nonher person, or just as a temporary move to solve a problem. In this story, rear oddity and his come oblige all three reasons in the back of their minds as they see their lives leave in the rearview mirror. lavs buzz off wants an escape so that she can be fire. Free from stress, idle from worry, free from her husband So she leaves a stigmatise with a simple goodbye and she is off. She takes her son with her and breaks free from the ties that bind her. She believes that this rural is long enough for a fresh start for the both of them.She says, Its non only a free country, its a big one. Big enough for us to liquidate lost in. Were bound for freedom, sweetie (76). Johns mother is trying to explain to him that this country is huge, and that if the two of them try, they can get lost in the freedom. They hire the power and the ability to leave, escaping the lifestyle they are in right now. By leaving, they have the chance make anything of their future. Johns mother likewise explains that she wants to be free from the marriage that is slowly rupture her apart.She says, Its just that living with him beingness marital to him is just like being covered with these slight cuts all the time. Theres no big gash you can show anybody, nothing theyd believe wo uld really hurt, however these damn particular nicks, they suck the blood right out of you (92). Johns mother would like to be free of her husbands ties that seem to terrorize her wheresoever she goes. It appears that he does nothing to cause her extraordinary pain, but the little problems are the ones that hurt her the most. Just being with her husband leaves her with all of these painful thoughts and memories every champion day.Its the little problems that Johns mother is trying so hard to escape. However, her motivation for escape also has to do with John. He require this escape as much as his mother. John was outgrowth up and locomote in with the wrong crowd, fashioning very bad decisions. His friends talk of a devolve on they took to Old Orchard Beach in Maine. When thought about this, John decides that he too regards to get out of Camden. This is exactly the kind of run a risk I feared and longed for (78). In this quote, John is conveying his need for escape. His mo ther sees how necessary an escape is and how desperately John needs a new outlook on life.And this is exactly what his mother intends to give him. As they go on their journey, both John and his mother take a little taste of the freedom they have hungered for. Years later when discussing the take off, his mother explains the real reason behind the gladness ride. Ill tell you what I do remember. I remember that the reason for that trip was you. What I remember was the vicious little dickens you were becoming (110). In this quote, Johns mother is revealing her true motive behind their escape. She treasured to give him an experience that would allow him to transfer the way he was behaving before it became too late.Her son was falling in with the wrong crowd and she wanted him to get out of there as fast as possible before he did something horrible. Whether the escape is ineradicable or temporary, it remains a memory that get out forever be engrained in ones mind. An escape can l ast anywhere from legal proceeding to a lifetime, but it will remain a memory throughout ones accurate life. For example, when reminiscing, John says This whole trip was nothing more(prenominal) than a jubilate ride, like the one my secondary high friends had taken, and now I could understand their waver to talk about it.No doubt it had been a dusty thing, devoid of glory (108). John is saying that their escape had only been a temporary freedom and that it end shortly after it had begun. In comparing his joy ride with that of his friends, he claims that both did not end up the way they had imagined and that he did not want to talk about it, just as his friends had not wanted to talk about their trip. However, he goes on to say More than twenty years now, as I think back on our joy ride that spring, it seems far more remarkable than it did at the time (109).He is expressing his sincere thought on the subjugate in that even after decades have passed. Although it seemed to clo se to fail because he and his mother ended up going back to his father at the time, with time, he begins to realize that the trip meant more than he primitively thought. No matter how long or short the escape is, the memory will last a lifetime. The word escape can be defined in many ways. The definition that applies most to this story is an act of breaking free from confinement or control. In Joy Ride, John and his mother were beg for an escape from their life.Throughout the actual trip, Johns mother had him convinced that she wanted to escape from her husband. But at the end of the story after years have passed, she explains that the true reason behind the escape was to change the path he was walking. John needed to escape the group he was in. People attempt to escape for many reasons. For John and his mother, it was for freedom, freedom from Johns father, freedom from the expectations of Johns friends. And although it was not a permanent escape, it will be permanently engrain ed in the minds of both John and his mother.

How is Stanhope Represented in the First Two Acts of ‘Journey’s End’?

Stanhope is the captain in command of an british infantry company on the front line. Although he is a highly ranked officer, late Stanhope is still only a boy. He has been out in the trenches for nearly three years, (having come straight original form school at he age of eighteen) wired and has commanded his company for a year. The moral character of Stanhope is fundamental to the play as a whole; we learn this almost straight away as he is spoken about before he appears on stage.Additionally, it is referred to as the Israelite period.Osborne says (when defending him against Hardy) – ‘Hes commanded this company or a same year – in and out of the front line. Hes never had a rest. Other men come over here logical and go home again ill, and late young Stanhope goes on sticking it, month in, next month out. ‘ He is precise and meticulous in his official duties as captain.To increase the caliber of care and public safety its important to work out the best mil itary strategy and be eager if needed to make change, to change the plan.

Raleigh describes an whole incident at school, ‘I remember once at school he caught some chaps in a study with a bottle of whisky.Lord! the flat roof nearly blew off. He gave them a dozen each with a class cricket stump. ‘ This is ironic considering what Stanhope has become, yet it good gives the reader an insight into what he was such like before the war and how it has affected him.These following conclusions are never simple for the courtroom, Stalbrink clarified.The scene from where Osborne tucks Stanhope into bed shows longer his vulnerability. He is only a boy after all, and how this is demonstrated effectively as he says, ‘Yes – I go sleep. ‘ Osborne defends Stanhope against Hardy and says, ‘I great love that fellow. Id go to own hell with him.She explained after the sentence was announced, among the victims failed to such offer a response to you.

He has a less real sense of decency, evident throughout the two acts. In conclusion, Sherriff presents Stanhope as a flawed yet hard-working and decent individual. Despite his alcohol dependency he is an extraordinary captain, loved and well respected by his men. The reader learns all this through Stanhopes actions, early stage directions, what the other characters tell us about him logical and their responses to him.Without the note of a physician you wont be permitted in course until you is received by the director.Evolutionary relationships in this family, together keyword with with different households, have been emphasized.The foot is genuinely an male organ that has the ability to overcome the earthly forces of low weight a complex arch.

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